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Table of Contents

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Module 4 - Practical Applications of Generative AI

Most people use generative AI for one or two things and assume that is the extent of it. This module covers a range of generative AI use cases, including image and video generation, research, summarization, and structured and unstructured writing, and dives deep into prompting strategies to get the best outputs, along with resources for selecting the right AI tool for the task.

  • Identifying types of AI models and effectively sourcing AI tools.
  • Apply the ETPIA framework to select AI tools.
  • Generate text, images and video.
  • Use AI for specific tasks, such as research, summarization and writing.

The Full Range of What Generative AI Does

This is Module 4 of CAIAI’s Introduction to Artificial Intelligence course, available as an individual module, and it focuses on the applications of generative AI, giving learners hands-on experience applying generative AI across different contexts.

Course at a Glance

  • Format: Online and self-paced (asynchronous), through the CAIAI learning platform.
  • Duration: 8.5 hours across four chapters, plus a module assignment.
  • Level: Beginner.
  • Who it is for: Post-secondary students, independent adopters such as businesspeople and entrepreneurs, and large-scale industry adopters seeking reskilling and upskilling.
  • What you receive: A digital credential upon completion, the relevant chapters of the Introduction to Artificial Intelligence textbook, course videos and discussion boards, with six months of access from the date of purchase.
  • Cost: $600.00 CDN.
  • Next start date: Enrolment is open, and the module is self-paced, with no fixed cohort dates.

What Is the Generative AI Applications Module?

The module runs across four chapters:

  • Chapter 9 covers the consumer-facing AI tools available and what each is for.
  • Chapter 10 covers implementing generative models for visual content creation.
  • Chapters 11 and 12 cover implementing generative models for research, summarization and content writing.

The specific ground encompassing the practical applications of generative AI is wide by design:

  • Identifying types of AI models, sourcing AI tools and applying ETPIA.
  • Image generation with AI, video generation with AI, applying AI in research, applying AI in summarization.
  • Adjusting parameters in AI models and increasing effectiveness in generative AI sessions using structured and unstructured content writing.
  • Citing AI use.

Citing AI use is something people overlook that we put a spotlight on. This practice matters and is urgently needed, as how to disclose AI involvement is not only controversial but also important to stakeholders of generative AI outputs.

The materials consist of chapter readings from the Introduction to Artificial Intelligence textbook, course videos, and online discussions where you post at least one comment addressing each chapter’s prompt. Chapters 9, 10 and 11 close with a quiz requiring 70% or higher. Nothing is delivered live, so there is no session to miss, and you complete readings and videos at your discretion.

What You Will Learn

  • Apply generative AI tools for various tasks such as text, image, and video creation.
  • Develop structured prompting techniques for both unstructured and structured content writing.
  • Differentiate between generative AI models, understanding their features, strengths, and limitations.
  • Strategically evaluate and select generative AI tools customized to organizational workflows.
  • Address ethical considerations and implement best practices when deploying generative AI solutions.
  • Reflect on and adapt generative AI strategies to optimize outcomes for creative, professional, and operational contexts.

What Is Included

  • Textbook chapters: Chapters 9 to 12 of the Introduction to Artificial Intelligence textbook.
  • Course videos: Video teaching alongside each of the four chapter readings.
  • Group discussion boards: A prompt for each of the four chapters, and everyone else’s answers to read.
  • Chapter quizzes and a module assignment: Three quizzes at 70% to pass, plus an assignment applying the tool selection framework.
  • Digital credential: Awarded on completion of the module.
  • Course access: Six months of access from the date of purchase.

Why Applied Generative AI Skills Matter Now

The gap in Canadian workplaces is often not generative AI use itself; it is the depth and quality of said use. The Future Skills Centre found that nearly half of employees using AI receive no training, and over a third receive only minimal guidance. Nobody showed them what the tools can do, so they don’t use the rest. That is a training problem, not a tools problem.

Among workers using generative AI at work, Statistics Canada reports that 63.5% apply it to some but not most tasks, while only 11.6% use it across most or nearly all of their work. Statistics Canada also found that 19.2% of Canadian businesses used AI to produce goods or deliver services in the second quarter of 2026, and the ones getting value are generally the ones matching specific tools to specific tasks rather than defaulting to whichever assistant they opened first.

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Who We Have Taught, and What Changed for Them

This material often produces visible results within a week. We have taught it to a land management business rebuilding its marketing, a maintenance company automating competitive research, a zoo’s management team building operational workflows, and chamber of commerce members applying it across every kind of small business. Below are just a few of those engagements:

  • ZVS Land Management: Training and consulting that rebuilt marketing materials and sped up content creation, later featured in our textbook’s prompt engineering chapters.
  • Greyspace Maintenance: Generative AI put into daily operations for email summaries and competitive research.
  • Greater Vancouver Zoo: Two on-site workshops after which the team built two custom AI workflows of its own.
  • Langley Chamber of Commerce: AI in Business workshops for member businesses, with the advanced session selling out.

Read More Before You Enrol

These articles cover the same ground the module does, and give a fair preview of how it is taught.

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Ways to Cover the Cost

Learners or employers are usually unaware of opportunities to pay for their learning. We have shared resources to help you identify available funding opportunities, including scholarships for individuals and grant programs for individuals and employers.

  • Canadian AI Education Scholarships: Our own stream, open to anyone seeking AI literacy, offering 30% off tuition.
  • Higher-Ed AI Education Scholarships: A tuition discount for college and university students, available through our institutional partnerships.
  • Government and Industry Workforce Training Grants: Available funding opportunities for teams and individuals supported by government, public and private sector organizations.

Apply for a scholarship through our Canadian AI scholarships page. In addition, visit our Canadian AI grant funding page to see what individuals or employers can apply for.

Where This Module Fits

Enrol in This Module

You can enrol directly on our learning platform, or use the form below if you want to ask any additional questions.

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Our Mission

Our mission is to help Canadians learn, adapt and succeed with AI. Succeeding usually means using the tools for more than the one thing you first tried them on. This module is the guided version of the exploration most people never get around to.