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Table of Contents

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Practical Applications and Customization Features of Generative AI Tools

Many professionals have received a memo, a boardroom lecture, or a pep talk from a manager telling them their future is AI-enabled and it’s time to implement generative AI. Most simply open a generative AI tool, type something in, and quietly decide it was not built for their job. This course closes that gap, teaching you to apply generative AI to your work and to shape the tools around your workflows in a way that benefits you.

  • Learn effective prompting methods such as CIC prompting, along with structured and unstructured prompting techniques.
  • Generate usable images, video, and written content, recognizing hallucinations.
  • Implement generative AI to help you with everyday tasks.
  • Build out workflows and customized consumer-facing AI models.

A Beginner Course in Applying Generative AI

Practical Applications and Customization Features of Generative AI Tools is an online generative AI course for beginners. It is a launchpad for learners putting generative tools into their daily workflows, in the workplace or in everyday life, and it is one of the most hands-on and practical courses in our beginner catalogue.

Course at a Glance

  • Format: Online and self-paced (asynchronous), through the CAIAI learning platform.
  • Duration: 11.25 hours on average, across two sections.
  • Level: Beginner.
  • Requirements: A paid subscription to OpenAI’s ChatGPT or Google’s Gemini to access the customization opportunities presented in this course.
  • Who it is for: Learners who want to implement generative tools into their daily workflows in the workplace or their everyday life.
  • What you receive: Digital access to the course manual, course videos, discussion boards and a section assessment, with six months of access from the date of purchase.
  • Cost: $450.00 CDN, not including the AI subscription.
  • Next start date: Enrolment is open, and the course is self-paced, with no fixed cohort dates.

What Is the Practical Applications and Customization Features Course?

The course runs in two halves. The first half, practical applications of consumer-facing generative AI models, covers text, image, and video generation; research and summarization; and structured and unstructured content writing.

The second half, customization, covers the tools and platforms that make customization possible, including the GPT Editor, APIs, and consumer-friendly interfaces, and walks you through building, testing, and refining a custom model. This part requires your own paid ChatGPT or Gemini subscription.

The materials consist of a mix of chapter readings from the course manual, course videos, a quiz requiring 70% or higher, and online discussions. Nothing is delivered live, so you won’t miss any sessions.

What You Will Learn

  • Differentiate among AI models by understanding their features, strengths, and limitations.
  • Apply prompt engineering techniques, including zero-shot, one-shot, and few-shot prompting, as well as the CIC method, to achieve desired generative AI outputs.
  • Assess the effectiveness of prompts and refine them through continuous feedback and adjustments.
  • Identify and mitigate common issues in generative AI outputs, such as hallucinations and artifacts.
  • Develop structured prompting techniques for both unstructured and structured content writing.
  • Address ethical considerations and implement best practices when deploying generative AI solutions.
  • Understand the importance and potential benefits of customizing generative AI models.
  • Identify and utilize key tools and platforms for generative AI customization, such as the GPT Editor, APIs, and consumer-friendly interfaces.
  • Develop and test custom AI solutions for specific tasks or workflows, ensuring alignment with target applications.
  • Evaluate the effectiveness of customized models and refine them through iterative testing and optimization.

What Is Included

  • Digital access to the course manual: The Practical Applications and Customization Features of Generative AI Tools Manual, which supplies the chapter readings.
  • Course videos: Approximately an hour and three-quarters of video across the two sections.
  • Group discussion boards: Approximately three and a half hours of structured discussion, with a prompt for each chapter.
  • Section assessment: One, on section one, needing 70% or higher to pass.
  • Course access: Six months of access from the date of purchase.

Why Generative AI Skills Matter Now

AI has moved from experiment to operations in Canadian workplaces faster than training has kept up. Statistics Canada found that 19.2% of businesses used AI to produce goods or deliver services in the second quarter of 2026, triple the 6.1% recorded two years earlier, and that among those businesses only 32.0% provided AI-related training for existing employees. The tools are already in the building. The instruction is not.

Depth of use is where that shows. Among Canadian workers using generative AI at work, Statistics Canada reports that 63.5% apply it to some but not most tasks, while only 11.6% use it across most or nearly all of their work. Most people have found one or two things it does for them and stopped there, which is what happens when nobody shows you the rest.

It is worth closing that gap. The Future Skills Centre reports that demand for core AI skills rose 37% between 2018 and 2023, and workers with AI competencies command up to a 56% wage premium. The skills in this course are the applied end of that, and you can learn them without a technical background.

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Who We Have Taught, and What Changed for Them

CAIAI has delivered AI education across a wide span of Canadian organizations: a chamber of commerce introducing AI to its member businesses, a national association training delegates at its conference, a zoo bringing its management team up to speed, a nonprofit integrating AI without compromising how it serves its community, and land management and maintenance firms working AI into daily operations. Below are just a few of the AI learning engagements we have facilitated:

  • ZVS Land Management: Training and consulting that rebuilt marketing materials and sped up content creation, later featured in our textbook’s prompt engineering chapters.
  • Greyspace Maintenance: Four workshops and an adoption framework that put generative AI into daily operations for email summaries and competitive research.
  • Greater Vancouver Zoo: Two on-site workshops after which the team built two custom AI workflows of its own.
  • Langley Chamber of Commerce: AI in Business workshops for member businesses, with the advanced session selling out.

Read More Before You Enrol

These articles cover the same ground the course does, and give a fair preview of how it is taught.

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Ways to Cover the Cost

Learners or employers are usually unaware of opportunities to pay for their learning. We have shared resources to help you identify available funding opportunities, including scholarships for individuals and grant programs for individuals and employers.

  • Canadian AI Education Scholarships: Our own stream, open to anyone seeking AI literacy, offering 30% off tuition.
  • Higher-Ed AI Education Scholarships: A tuition discount for college and university students, available through our institutional partnerships.
  • Government and Industry Workforce Training Grants: Available funding opportunities for teams and individuals supported by government, public and private sector organizations.

Apply for a scholarship through our Canadian AI scholarships page. In addition, visit our Canadian AI grant funding page to see what individuals or employers can apply for.

Where This Course Fits

  • AI Courses for Beginners: Start here if you want the shorter, cheaper courses first and would rather work up to this one.
  • Introduction to Artificial Intelligence: The natural next step, and the route to the C-AIP certification if you want the credential.
  • AI Certification: What the Canadian AI Professional credential is and what it asks of you.
  • Corporate AI Education and Training: What to point your manager at if the whole team needs this, not just you. [UPDATE LATER: this link moves to /ai-literacy-canada/corporate-training/ under the wireframe restructure. Re-point it when that page is live.]

Enrol in This Course

You can enrol directly on our learning platform, or use the form below if you want to ask any additional questions.

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Our Mission

Our mission is to help Canadians learn, adapt and succeed with AI. That is exactly what a course like this is for. The tools are already in Canadian workplaces, and what decides whether they help is whether the people using them were ever taught how. We build our courses with industry experts and institutions so that what you learn holds up at work.